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© Siyue Tan | siyuetan@gmail.com | 912.306.4068

2028 Summer Olympic Logo Design

BRIEF

Design the 2028 Summer Olympic Logo that inspires a passion for Amsterdam and the Olympic tradition.

CONCEPT

The shape of the logo represents the lowercase letter 'a' from the name of the city of Amsterdam. It also catches the movement of Python Bridge, which is one of the most unusual bridges in Amsterdam. According to official information, up to 40% of the city of Amsterdam's land space is covered by water, and there are over a thousand bridges have been built through the ages. Bridges can be seen as the icon of  Amsterdam. Moreover, instead using the full name Amsterdam in the logo design, the nick name Mstrdm creates a friendly and welcoming visual communication.

COLOR: Red, Orange, Blue

The color orange is the color of the Dutch royal family, same as the red color. The orange dye was particularly unstable and tended to turn red after a while, so in the mid-17th century, red was made the official color. The blue color not only represents the color from the country's flag, but also the color of water.

TYPEFACE: Helvetica

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. As one of the most widely use typefaces, Helvetica is easy to read and has a sense of  modernism.

The logo design is supposed to be applied on any surface and still be readable and engaging.