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© Siyue Tan | siyuetan@gmail.com | 912.306.4068

Mid-Autumn Festival

BACKGROUND

The Mid-Autumn Festival is a harvest festival celebrated by ethnic Chinese and Vietnamese people. The festival is held on the 15th day of the 8th month of the lunar calendar with full moon at night, corresponding to late September to early October of the Gregorian calendar with full moon at night.

 

The festival celebrates three fundamental concepts which are closely tied to one another:

 

1: Gathering, such as family and friends coming together, or harvesting crops for the festival. It's said the moon is the brightest and roundest on this day which means family reunion.

2: Thanksgiving, to give thanks for the harvest, or for harmonious unions

Praying (asking for conceptual or material satisfaction), such as for babies, a spouse, beauty, longevity, or for a good future

3: Traditions and myths surrounding the festival are formed around these three concepts, although traditions have changed over time due to changes in technology, science, economy, culture, and religion. It's about well being together.

BRIEF

Design the postcard and ticket that both inspire a passion for Chinese moon festival and easy-to-read.