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Where do TripAdvisor's Users go?






Data Classification

Visual Exploration


D3.JS / Excel


R Studio

This visualization is based on a data set collected by annoecool37 from TripAdvisor. This visualization explores the user preference of museum choice based on location, topic, and analysis of the relationship between museum reviews, museum rating, and museum rank.








There are 872 museums on the list, covering most countries in the world. Obviously, users of TripAdvisor have strong museum preferences. There is a huge difference in the number of museums in the countries on the list. Users of this platform are obviously more inclined to European and American countries. Countries in other regions such as Nepal, Mongolia, and Zimbabwe are not on the list.

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Art and history are the most popular museum themes. Among them, there are 355 historical museums, accounting for 41% of the total. There are 265 art-themed museums, accounting for 30% of the total. In fact, it is difficult to distinguish between history and art in many national museums. Therefore, users on TripAdvisor have a strong interest in history, art, and humanities.

European region accounts for 45%, followed by North America with 36%. 

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The popularity of a museum has a lot to do with the number of reviews. The more reviews there are the more people who have been to the museum or interested. More user reviews make critique more reliable and objective. How could we know which number of reviews represents the quality of the museum? What's the relationship between museum reviews, museum ratings, and museum rank?


There is a certain positive correlation relationship between ratings and ranks, but not absolute. Many high-rank museums have not received 5.0, and the top five rank museums mainly received 4.5 on rating. 


There is a certain positive correlation relationship between the number of reviews and rank, but it is not absolute. Museums with higher ranks are more likely to be reviewed by more users. Most museums have reviews less than 5000, and most museums with more than 5000 reviews are in the top 5 range. However, there are some highly reviews museums ranked lower. This is because the country is located in has many museums, so the ranking of museums is not really reliable.


There is a certain positive correlation relationship between the number of reviews and ratings, but it is not absolute. Museums with higher ratings are more likely to be reviewed by more users. Unexpectedly, most museums with a high number of reviews have a rating of 4.5, and a few have a rating of 5.0. A rating of 4.5 is a relatively fair rating.



The top choices of users from Tripadvisor meet the following conditions:

1. Museum rating >= 4.5

2. Museum review counts >= 5,000

3. The rank of museums should be a secondary consideration after rating and review count.


Africa: 1 country, 1 museum

Morocco: Jardin Majorelle


Asia: 5 countries, 5 museums

Turkey: Hagia Sophia Museum / Church (Ayasofya)
Vietnam: War Remnants Museum
Cambodia: Tuol Sleng Genocide Museum
China: The Museum of Qin Terra-cotta Warriors and Horses
Cambodia: Tuol Sleng Genocide Museum
Israel: Yad Vashem - Holocaust Memorial


Europe: 13 countries, 35 museums

France: Musee du Louvre, Musee d'Orsay, Musee de l'Orangerie, Musee Rodin
England: British Museum,Natural History Museum, V&A - Victoria and Albert Museum, Churchill War Rooms, National Railway Museum, National Museum of Scotland, Kelvingrove Art Gallery and Museum, Museum of Science & Industry
The Netherlands: Anne Frank House, Van Gogh Museum, Rijksmuseum
Spain: Prado National Museum, Thyssen-Bornemisza Museum (Museo Thyssen-Bornemisza), Queen Sofia Arts Center (Museo Nacional Centro de Arte Reina Sofia), Guggenheim Museum Bilbao, City of the Arts and Sciences
Italy: Accademia Gallery, Vatican Museums, Uffizi Gallery, Egyptian Museum of Turin, Borghese Gallery, Museo Cappella Sansevero, Museo Nazionale del Cinema, Castello Sforzesco, Peggy Guggenheim Collection
Sweden: Vasa Museum, Skansen Open-Air Museum
Greece: Acropolis Museum
Germany: Pergamon Museum, Memorial of the Berlin Wall, Topography of Terror, BMW Museum, Museum Island, Deutsches Museum
Ireland: Titanic Belfast
Austria: Belvedere Palace Museum, Imperial Palace (Hofburg), Kunsthistorisches Museum
Poland: Oskar Schindler's Factory
Norway: The Viking Ship Museum
Russia: State Hermitage Museum and Winter Palace


North America: 2 countries, 22 museums 

Unite States: The National 9/11 Memorial & Museum, Smithsonian National Air and Space Museum, American Museum of Natural History, The Museum of Modern Art (MoMA), Smithsonian National Museum of Natural History, Country Music Hall of Fame and Museum, Museum of Science and Industry, Frick Collection, Newseum, Titanic Museum Attraction
Rock and Roll Hall of Fame and Museum, The Sixth Floor Museum/Texas School Book, Depository, The Field Museum, Museum of Fine Arts, The Dali Museum, The Metropolitan Museum of Art, The National WWII Museum, Art Institute of Chicago, Chihuly Garden and Glass, National Gallery of Art
Mexico: Frida Kahlo Museum, National Museum of Anthropology (Museo Nacional de Antropologia)

Oceania: 1 country, 1 museum

New Zealand: Museum of New Zealand (Te Papa Tongarewa)


South America: 4 countries, 8 museum

Brazil: Pinacoteca do Estado de Sao Paulo, Museu Oscar Niemeyer, Football Museum, Museu de Arte de Sao Paulo Assis Chateaubriand - MASP, Instituto Ricardo Brennand 
Colombia: Gold Museum (Museo del Oro)
Argentina: Museum of Latin American Art of Buenos Aires
Peru: Museo Larco